Kathmandu, Australia and New Zealand’s number one outdoor brand, announces the start of its long-term partnership with global female adventure platform, Her Trails.
Founded by Samantha Gash and Bec Taylor, Her Trails is a global community of over 4,000 women, spanning Australia and New Zealand, that supports females in their pursuit for outdoor adventure and self-discovery, through trail running programs, immersive retreats and community group runs.
With expertise and education at its core, Her Trails is designed for all levels of outdoor experience, from beginners to seasoned athletes. At the helm is Gash, who is also joined by coach, trail athlete and yoga teacher, Jo Nevin. They are supported by a team of world-class experts – Psychologists, Physical Therapists, Nutritionists, Meditation Coaches, Athletes, Strength and Conditioning Coaches, Philanthropists, and Postnatal Exercise Specialists – to give female members the best experience in the outdoors possible.
Combining a world-class outdoor adventure platform with world-class outdoor gear, the Kathmandu x Her Trails partnership is dedicated to helping women live their best lives outdoors.
“We know women experience barriers to getting active in the outdoors. Research tells us that. With a purpose to improve the wellbeing of the world through the outdoors, it is imperative for Kathmandu to align with a partner that gives women a platform to experience the transformative power of nature, while feeling safe and part of something special. Her Trails is that partner,” explained Kathmandu’s General Manager of Marketing and Customer, Richard Dalke.
“The vibrant community Samantha Gash and Bec Taylor have cultivated is incredible, and we are proud of the small part we play in empowering women across the globe to seek challenge, adventure, growth and importantly, joy, using the outdoors as their launch pad, and the expertise of the Her Trails team to guide them,” he added.
“Her Trails is not just about the exploration of the world outside, but also about delving deep into one’s inner self, ” said Samantha Gash, Co-Founder of Her Trails.
“We’ve created a space where women, from all walks of life, come together, embrace their vulnerabilities, and transform these into strengths. Every step on the trail is a step towards self-discovery and empowerment. We invite women to set foot on new terrains, both in nature and within themselves, with audacity and passion. At Her Trails, it’s about the journey as much as the destination, and we’re honoured to coach and accompany every woman on their unique path.”
“Kathmandu is a natural alignment for Her Trails. We share a mutual passion for supporting women to simply get outdoors more often, and give them the backing to do so, and that is something to be proud of. Beyond that, Kathmandu ensures Her Trails members can access the best gear possible, that supports performance, aids in protection, and ensures they look and feel great on the trail.”
Her Trails provides women a series of entry points to get involved, starting with annual memberships, to trail running programs for women seeking to run anywhere from 10kms to 100kms, to fortnightly group runs in Melbourne, Brisbane, Sydney, Adelaide and Launceston, and to their transformative adventure retreats. Retreats span three to seven days and take place in the Larapinta Region, Bruny Island and the Dandenong Ranges.
Excitingly over time, Gash and the Her Trails team will be integrated into the broader Kathmandu business where they will inform Kathmandu’s active product development. This is to support Kathmandu’s commitment, not only to developing highly technical and sustainable gear, but to authentically design product made for the trail that has been trialled and tested, and that women across Australia and New Zealand can confidently wear for style and functionality.
For more information about Her Trails and the partnership with Kathmandu, please visit hertrails.com and kathmandu.com.au
